Hi everyone, Olivia here to introduce this week's My Muse: the unstoppable, charismatic, and gloriously vivacious Jill Brinsdon.

Jill has always been a storyteller, whether she’s shaping the voice of a bold brand or helping someone step into their next chapter. It’s this instinct for clarity and connection that led her to co-found Tricky, New Zealand’s first brand performance agency of its kind. She’s fearless, disarming, and deeply creative, a formidable businesswoman with a heart for people and a wardrobe that could stop traffic.

I sat down with Jill to talk power, purpose, storytelling and the boots currently topping her wish list…

Hello everyone, Michele here to introduce you to this week's My MUSE: the warm, kind-hearted, and truly radiant Emma Wylie.

 

Emma grew up as one of four girls in a home where health and wellbeing were deeply valued. Her mum, a passionate cook who also worked in the health space, took great care in teaching her daughters not just how to prepare food, but how to truly understand and respect their bodies. Now a Registered Nutritionist with over a decade of experience, Emma recently launched her own business, Elo Wellbeing — a holistic consulting service (online and in-person) grounded in her mission to help women feel informed, empowered, and at home in their bodies.

 

I sat down with Emma to chat all things nutrition, wellbeing, and how fashion sparks her joy.

 

Hannah’s career journey has been unique and showcases her ability to pivot and adapt. She began in tax accounting, earning her chartered accountancy at PwC, before discovering her passion for digital marketing. She transitioned into this field, starting her own consultancy, while also building a personal Instagram following of over 100k. 

These days, Hannah’s career has evolved once again. She now balances her role as an independent director for Me Today, a New Zealand skincare and supplement brand, with her most important job—being a mother to two young girls. Her ability to manage both family and career speaks to her hardworking nature and deep dedication to her loved ones.

 

We were lucky enough to meet Rosie when we opened our Arrowtown store, which neighbours her gallery, Astor Bristed. She was even generous enough to co-host our store opening, with guests arriving at her beautiful gallery down the leafy lane that runs alongside MUSE Arrowtown.

 

What began as a small gallery in a tucked-away room has blossomed into a vibrant cultural space, drawing both local and international artists and inspiring a community of art lovers and collectors. Rosie’s dedication to supporting and showcasing the talents of others is nothing short of inspiring—her gallery reflects her keen eye for detail, her deep love of art, and her natural ability to connect with people.

After a successful career in finance, Nikki made the bold decision to change course and join her partner, Paul Izzard, at Izzard Design, a leading commercial interior design agency. With a portfolio that includes some of New Zealand's most impressive hospitality and commercial fit-outs, Izzard Design is a true powerhouse in the industry.

 

Nikki’s role at the agency is the perfect blend of numbers and creativity. From overseeing the business’s finances to curating beautiful furniture and design pieces, she’s clearly a force behind the scenes. Together with Paul, they make an incredible team and have managed to strike the elusive work-life balance—a feat that’s all the more challenging when working with your significant other!

 

Originally from Dunedin, Anna is a super mum of four boys, and anyone who’s had the pleasure of meeting her can attest to the fact that she’s nothing short of a force of nature. Despite the daily chaos of raising young children, Anna manages to juggle it all with a warm, calm presence that makes it all seem effortless.

While being a stay-at-home mum is Anna’s primary role, it’s clear that she’s a woman who loves life and keeps it simple, especially when it comes to her wardrobe. With a natural love for fashion, she knows how to mix comfort and style, always looking chic yet effortless. As much as she enjoys clothes and fashion, she is also practical and has mastered the art of pared-back dressing, which is just perfect for her busy life at home.